Work Portfolio

Product, Partner & Content Marketing Portfolio

15 years of GTM work across cloud, AI, infrastructure, and enterprise technology — selected samples spanning partner co-marketing, thought leadership, sales enablement, and ecosystem GTM.

15+
Years B2B product & partner marketing across cloud, AI & infrastructure
14K+
Views on AWS Partner Blog thought leadership article
30%
Pipeline lift from AWS MDF co-marketing programs
Gartner
MQ contributor — Public Cloud Infrastructure MSP Leader recognition
Selected Work

GTM Assets & Partner Programs

Representative samples across co-marketing, partner enablement, thought leadership, and sales enablement — built for hyperscaler ecosystems and enterprise technology organizations.

Alliance GTM · Sales Plays
Databricks & Effectual GTM Structure & Sales Plays

Developed joint GTM framework and repeatable co-sell sales plays for Databricks data lakehouse accelerator initiative. Included partner messaging alignment, executive value propositions, and field-ready battlecards for enterprise sales teams.

Alliance Lead Executives & Sales Leaders Databricks Co-Sell Plays
Partner Co-Marketing · DevOps
HashiCorp & Effectual QuickStart Solutions Brief

Developed co-marketing solutions brief positioning infrastructure-as-code as governed self-service for platform and DevOps teams. Built for CI/CD Terraform Quickstart program launch with developer enablement assets and partner sales conversation support.

Partner Messaging HashiCorp Platform / DevOps Teams IaC
Solution Brief · Data Platform
Data & AI Solution Summary with Snowflake

Built messaging framework and positioning translating AI and analytics platform capabilities into clear business value narratives. Designed for executive briefings, GTM alignment, and vertical solution positioning across data modernization programs.

Messaging Framework Snowflake Data Leaders / Executives AI Readiness
Partner Marketing · Press Release
Microsoft & Datapipe — Most Innovative Data Platform Award

Alliance lead and author for Microsoft partnership press release announcing the Most Innovative Data Platform Offering award. Launched and marketed a suite of data services on Microsoft SQL Server, leading to significant growth in consumption and partner visibility.

Alliance Lead Author Microsoft Data Platform
Strategic Partnership · Data Migration
AWS & Effectual Data Warehouse Migration Services

Developed partner messaging, positioning, and GTM strategy for data warehouse migration services. Structured joint value propositions and partner-ready assets to support co-sell motions and accelerate deal cycles for enterprise data modernization engagements.

Partner Messaging AWS Data Migration Enterprise GTM
Publications & Speaking

Thought Leadership & Public Work

Published across AWS, Cloud Security Alliance, Microsoft Partner Network, and independent platforms — reaching cloud architects, security leaders, and enterprise technology executives.

Ecosystem Experience

Alliance GTM Across Key Platforms

Hands-on alliance GTM, co-marketing, and partner enablement experience across the major cloud and enterprise technology ecosystems.

Amazon Web Services
Premier Consulting Partner · MDF Programs · re:Invent Speaker · APN Blog Author
Microsoft Azure
Partner Award Winner · Most Innovative Data Platform · Azure GTM Strategy
Google Cloud
Alliance GTM · Co-sell Programs · Google Cloud Certified
Databricks
Data Lakehouse GTM · Joint Sales Plays · Partner Enablement
HashiCorp
CI/CD Terraform Quickstart · IaC Partner Marketing · DevOps GTM
Snowflake
Data & AI Solution Positioning · Executive Messaging · Analytics GTM
VMware
VMware Cloud on AWS · MSP Partner Marketing · Hybrid Cloud GTM
Datadog · New Relic
Observability Platform Launches · Monitoring GTM · Sales Enablement
Recognition & Results

Key Achievements & Measurable Impact

Selected outcomes from 15+ years of product marketing, partner GTM, and content strategy work across cloud and enterprise technology organizations.

🏆
Gartner Magic Quadrant Leader

Led GTM strategy and Gartner engagement contributing to Datapipe's recognition as a Leader in the Gartner MQ for Public Cloud Infrastructure Managed Services worldwide.

🥇
Microsoft Most Innovative Data Platform

Alliance lead for Microsoft partnership recognized with the Most Innovative Data Platform Offering award, driving 35% growth in SQL Server consumption post-launch.

🎤
AWS re:Invent Speaker

Presented "Deploying Oracle on AWS with Datapipe and TaylorMade Golf" at AWS re:Invent — building brand visibility within the AWS Partner Network at its flagship event.

✍️
AWS Partner Blog — 14K+ Views

Sole author of "Unlocking Hybrid Architecture's Potential with DevOps" on the AWS Partner Network Blog — reused in AWS-aligned GTM campaigns across partner channels.

📈
30–40% Pipeline Growth

Drove measurable pipeline lift via AWS MDF co-marketing campaigns, targeted GTM motions in AI services, and co-branded content programs with hyperscaler partners.

🚀
Successful PE Exit

Orchestrated enterprise product and GTM transformation supporting Datapipe's acquisition by Rackspace Technology, contributing to a successful private equity exit at significant enterprise valuation.

Interested in Working Together?

Full portfolio PDF available on request. Available for advisory engagements, GTM strategy, and fractional PMM leadership.